“Apparently, in America…”
It’s a phrase often heard when traveling abroad—equal parts bewildered observation and cultural critique. Our founder, Francesca Hummler, first started noticing these overheard comments while living in England, often in pubs, where conversations would start with “Apparently, in America…” and end with something outrageous, like “…you can buy guns in supermarkets but not Kinder Eggs.”
We’ve taken this phrase as both the name and the spirit of our platform: a space for contemporary photography that explores American contradictions, curiosities, and chaos.
It’s something we imagine immigrants muttering en route to the United States, and something people abroad still say as they watch the political turbulence of America’s second Trump term.
Apparently in America is a photography initiative founded by curator Francesca Hummler, dedicated to showcasing diverse visual perspectives on what “America” really is—past, present, and imagined future.
Photographers are invited to finish the sentence:
“Apparently, in America…”
Whether through satire or sincerity, protest or poetry, this platform amplifies the visual voices reflecting on the strange and shifting landscape of the U.S. From pandemic contradictions to culture wars, personal stories to political spectacles, this is where the messy image of America comes into focus.
Each week, we present a new photographer whose work offers a unique take on the American condition.
📸 We invite you to share:
10 images from a series (please send at least 20 so we can curate a selection)
A short description of the series
A quote from you that completes the sentence:
“Apparently, in America…”
Images should be at least 2500px on the long side
Please email your submission via WeTransfer to: [email protected]
Feel free to recommend other photographers, and let us know if you're open to a collaborative IG post.
✨ Curated with care by Francesca Hummler (@fransangle)